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"Think Better" with Ayelet Fishbach
"Stay Motivated"
What does behavioral science teach us about goals and motivation? Chicago Booth's Ayelet Fishbach and Northwestern's Rima Toure-Tillery will discuss best practices for setting goals, monitoring progress, juggling multiple goals, and soliciting social support.

Can't attend live? Register to receive the recording after the event.

This event is part of the "Think Better" speaker series presented by the Center for Decision Research.

Feb 17, 2021 06:00 PM in Central Time (US and Canada)

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Ayelet Fishbach
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing @Chicago Booth School of Business
Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. Fishbach’s research has been published in top academic journals, as well as in popular media, including the Wall Street Journal, CNN, NPR and the New York Times.
Rima Toure-Tillery
Associate Professor of Marketing @Northwestern Kellogg School of Management
Rima Touré-Tillery (moderator) joined the marketing faculty at the Kellogg School of Management in 2013 as the Donald P. Jacobs Scholar and Assistant Professor of Marketing. Professor Touré-Tillery’s research is at the intersection of motivation and self-perception, with implications for marketers, managers, educators, and public policy makers. Her research investigates charitable giving, ethical consumption, healthy eating, saving, voting, and cheating.